Report on the Travel & Leisure Industry in Bangladesh

Market Landscape

Forecasted Global Market Size of the Travel and Leisure Industr

Forecasted Market Size of Travel and Leisure in Bangladesh

According to Statistica, the global Travel & Tourism market is poised for remarkable revenue growth in the forthcoming years. Projections indicate that by 2024:
- Revenue will surge to an estimated US$927.30bn,
- A steady annual growth rate of 3.47% expected,
- A substantial market volume of US$1,063 bn by 2028.
Notably, the Hotels segment stands as the largest market component, forecasted to reach a substantial market volume of USD 446.50bn by 2024. Looking ahead, the number of users in the Hotels segment is anticipated to rise significantly, reaching 1,397 million users by 2028.

In terms of user penetration, a steady increase is expected, with a rate of 28.1% projected for 2028, up from 25.9% in 2024. The average revenue per user (ARPU) is also on an upward trajectory, forecasted to reach US$0.46k.

As for distribution channels, online sales are slated to dominate, accounting for a significant 76% of total revenue in the Global Travel & Tourism market by the year 2028.

It's noteworthy that the United States is expected to lead in revenue generation, with an impressive US$199bn projected for 2024. Despite the challenging landscape post-COVID-19, the travel and tourism sector exhibit resilient signs of recovery and resurgence, signaling optimism for the industry's future growth and prosperity.

Bangladesh's Travel & Tourism market is on a trajectory of significant growth, anticipated to achieve a remarkable annual growth rate (CAGR 2024-2028) of 4.80%.

By 2028, this expansion is projected to propel the market volume to an impressive US$2,634m, with revenue anticipated to reach US$2,184m in the same year in Bangladesh.
The market's cornerstone is undoubtedly the Hotels segment, as per the analysis of Statista:
- A substantial market volume of US$1,169 million by 2024.
- By 2028, the Hotels sector is poised to attract approximately 12,680,000 users.
- With user penetration expected to rise to 11.1%, up from 10.1% in 2024.

The average revenue per user (ARPU)in Bangladesh is projected to stand at US$124.30, reflecting a lucrative market landscape (Statista).

Moreover, the advent of online sales is set to reshape the market dynamics, with an estimated 60% of total revenue in the Travel & Tourism sector in Bangladesh anticipated to be generated through online channels by 2028. While Bangladesh's market shows impressive growth, global comparisons highlight the United States as a powerhouse, projected to lead with a staggering total revenue of US$199bn in 2024.

The total number of online travel agencies (OTAs) in Bangladesh is somewhere north of 50. According to Industry Insiders, OTAs now control about 4-6% of the total travel market in Bangladesh. The travel and tourism market in Bangladesh is projected to reach US$2,184 m in 2024. The Daily Star reported that the market share of OTAs is supposed to be over 45% by 2025.

Fueling Bangladesh's Travel & Tourism industry's growth are government initiatives promoting eco-tourism and the preservation of cultural heritage sites, signaling a promising future for the sector.

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Business Model

General flowchart describing how the Travel and Leisure Industry works

In the intricate tapestry of the modern travel and tourism industry, the convergence of technology and globalization stands as the central pivot, profoundly shaping its dynamics and evolution. This core nexus illuminates the profound impact of globalization, which has broadened travel horizons for a diverse spectrum of individuals, while technology has revolutionized every facet of the travel journey, from initial research to the final booking. Online platforms, social media, and mobile applications have become the linchpins of this transformative era, redefining how travelers explore, plan, and indulge in their wanderlust.

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Encompassing this pivotal center are several interwoven circles, each representing crucial components essential to the traveler's experience. The spectrum encompasses accommodation, encompassing a myriad of options spanning hotels, resorts, vacation rentals, and hostels, ensuring a home away from home for every traveler. Transportation forms another vital ring, facilitating the seamless movement of tourists via airplanes, trains, buses, and cars, knitting together destinations near and far. Attractions beckon with their allure, ranging from historical landmarks and museums to theme parks and natural wonders, promising unforgettable experiences. Entertainment avenues abound, offering leisure pursuits like dining, nightlife, shows, and events to enrich the traveler's journey with moments of joy and relaxation. Hospitality underpins it all, epitomizing the attentive service of hotels, restaurants, and transportation providers, ensuring comfort and convenience at every turn. Destination management emerges as a strategic orchestrator, meticulously planning and marketing locales to captivate tourists and orchestrate memorable stays. Cultural richness infuses every destination, from its storied history and vibrant traditions to its artistic expressions and culinary delights, enticing travelers to immerse themselves in diverse tapestries of human experience. Online Travel Agencies (OTAs) serve as digital gateways, offering a cornucopia of travel products and services, from flights and accommodations to bespoke vacation packages, at the click of a button.

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The cyclical flow depicted by the interconnected arrows elucidates the symbiotic relationships among these myriad elements. Tourists, drawn by the allure of attractions, necessitate accommodations and transportation, intertwining the sectors in a seamless dance of supply and demand. Accommodation providers, in turn, may collaborate with local attractions or offer entertainment options, enriching the traveler's experience with curated packages and seamless conveniences. Through this complex interplay of interconnected sectors, travelers embark on journeys that transcend borders and boundaries, guided by a tapestry of experiences meticulously woven by the industry's myriad stakeholders.

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Industry Analysis

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Revenue Drivers

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The following factors collectively contribute to the growth of the travel and tourism industry in Bangladesh, making it a significant contributor to the country’s economy:

1. Tourism GDP per Capita and Price Indices: The main drivers are tourism GDP per capita and respective price indices. The economic prosperity of the country and the affordability of travel and tourism services play a significant role in driving revenue.

2. Government Initiatives: The Bangladeshi government has been promoting eco-tourism and cultural heritage sites, which has led to an increase in both domestic and international travelers.

3. Customer Preferences: Travelers in Bangladesh are increasingly seeking unique and authentic experiences, driving the demand for off-the-beaten-path destinations and cultural immersion.

4. Market Trends: One notable trend in the Bangladeshi travel market is the rise of adventure tourism, with activities such as hiking, trekking, and river rafting gaining popularity.

5. Cultural Heritage and Historical Landmarks: Bangladesh’s rich cultural heritage and historical landmarks, such as ancient temples, mosques, and archaeological sites, make it a compelling destination for history enthusiasts and cultural tourists.‍

6. Economic Growth: The steady economic growth in Bangladesh, coupled with rising disposable incomes and improving infrastructure, has led to an increase in domestic travel.

7. Online Sales: By 2028, 60% of the total revenue in the Travel & Tourism market in Bangladesh will be generated through online sales, mentioned in Statista.

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Cost Drivers

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The reasons behind these cost drivers can be attributed to the economic conditions of the country, the level of investment in the tourism sector, government policies, and the geographical characteristics of Bangladesh:

1. Infrastructure Development: The cost of developing and maintaining infrastructure such as hotels, resorts, roads, and tourist attractions is a significant driver.

2. Marketing and Promotion: Costs associated with marketing and promoting tourism destinations domestically and internationally also contribute to the overall costs.

3. Government Regulations and Taxes: Compliance with government regulations, licensing fees, and taxes can also drive up costs.

4. Operational Costs: These include costs related to staff salaries, maintenance, utilities, and other day-to-day operational expenses.

5. Travel Expenses: Travel expenses in Bangladesh are much higher than that of some countries advanced in tourism. This includes transportation costs, which can be significant, especially for remote or hard-to-reach destinations.

6. Technology Investments: Investment in technology for online booking systems, customer service, and digital marketing can also be a significant cost driver.

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Porter's Five Forces

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By taking Porter’s Five Forces Model, this part aims at analyzing the competitiveness of the travel and tourism industry of Bangladesh.

1. Threat of New Entrants: The travel and tourism industry in Bangladesh has low barriers to entry, making the threat of new entrants relatively high. However, the need for significant investment in infrastructure and marketing can act as a deterrent.

2. Bargaining Power of Suppliers: Suppliers in this context could include transportation providers, hoteliers, and tour operators. Their bargaining power can be high, especially if they are unique or offer specialized services.

3. Bargaining Power of Buyers: With the advent of online booking platforms and review sites, customers have more information and choices than ever before, increasing their bargaining power.

4. Threat of Substitute Products or Services: Substitutes could include domestic tourism or other forms of leisure activities. The threat level is low due to accessibility, and the unique attractions that Bangladesh offers.

5. Competitive Rivalry within the Industry: The travel and tourism industry in Bangladesh faces competition from both local and international players. The intensity of rivalry is high because of differentiation of services, marketing efforts, and price competitiveness.

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Future Outlook

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Experience the unfolding narrative of the Travel & Tourism industry, poised for unparalleled growth and transformation! Globally, the market anticipates a commendable 3.47% expansion from 2024 to 2028, propelling the sector to an astounding market volume of $1,063 billion USD by 2028, with a projected full recovery from the COVID-19 pandemic by 2025, analyzed by Statista. As the world evolves, a profound shift driven by heightened environmental consciousness, particularly among the younger demographic, is reshaping travel dynamics, potentially influenced by regulatory frameworks such as carbon taxes. Another report by Statista stated, Bangladesh emerges as a dynamic player, with an ambitious 4.80% growth forecast (2024-2028), envisaging a market volume of US$2,634 million by 2028. Embrace this journey, where sustainability and innovation converge, paving the way for a future of responsible and exhilarating exploration.

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